Then while working in Hyderabad in Sirius Pharmaceuticals, he followed Natural Living and started teaching those principles and yoga to his colleagues, thereby making them understand its greatness. One day he got injured in his leg due to an accident, and the rest that he was forced to take to recover from the injury became a turning point in his life. He gave up his idea of going abroad for higher studies and took it upon himself to propagate benefits of Natural Living as his goal of life, and he has since then been serving the people at large by making them adopt to techniques of Natural Living. He delved into the scientific secrets behind the rules and customs introduced by the Rishis and wise men of ancient times and passed on that knowledge to the present day public in his own unique ways. He started a grand mission of explaining the health secrets behind Natural Living Principles, adding his own experiences for support, by travelling from town to town since 1994. He gave free lectures in many districts without even adequate rest, with the sole aim of service to public and without expecting anything in return. For this purpose, he used to have an accompanying vehicle with carpets for seating of about 3,000 persons, mike and speaker set, generator set etc., along with some staff to arrange them at each venue. He ensured that there is no burden of expenditure to any organisers in any town by keeping the expenditure to the minimum, conducting it in a Spartan way, and even spent his own monies for many arrangements.

Dr. Raju gave video talks on Natural Living in Doordarshan channel between 2000-2008 and once in a while in the Sukheebhava programme of ETV too. He also gave such talks in 800 episodes under the programme title “Mee Aarogyam Mee Chaetullo” (Your Health in Your Hands). At the same time, he gave video talks for 360 episodes of 15-minute each under the title “Jeevana Rahasyaalu” (Secrets of Life). When Sree Lavanam handed over the Samsakaar Prakrithi Aasramam of Nizamabad District in 2009 to him, he increased its capacity from 25 beds to 100 beds and started maintaining the Aasram under his Nature Cure principles, which continues with repute till date. He toiled tirelessly in building the Vijayawada aasram “Aaroegyaalayam” since 2010, and continues to manage and improve it every day. Apart from managing and supervising the two aasrams, he is also now-a- days giving video talks in the daily half-an- hour programme from 6AM to 6.30 AM in Maa Gold channel under the title “365 Aaroegya Rahasyaalu” (365 Health secrets) and thus continues to be close to the public with his tireless services and dedicated campaigning. Describing how salt and oil in food spoil the health, he himself cooks various tasty dishes and propagates them through TV channels, DVDs, books etc. Without any profit motove, he wrote various books on different aspects of Healthy Natural Living, and is selling them for nominal prices. He also gives personal guidance on phone to those interested, for one hour every day.. Thus he has dedicated his daily routine to this cause without any rest or holidays.